Why we built Anyway

When we started Anyway, we had a simple observation: the way brands reach consumers has fundamentally changed, but the tools haven't kept up.

The shift in consumer attention

Traditional advertising is losing its grip. Consumers skip ads, block banners, and tune out commercials. But they do listen to people they trust — creators who have built authentic relationships with their audiences.

This shift represents the biggest change in marketing since the invention of the internet. Yet most brands are still trying to navigate this new landscape with spreadsheets, email threads, and disconnected tools.

The problem with current solutions

We talked to hundreds of brand marketers and found the same frustrations everywhere:

• Discovery is a nightmare — finding the right creators takes weeks of manual research
• Relationship management is scattered across email, DMs, and spreadsheets
• Performance tracking is nearly impossible — you can't connect creator content to actual business outcomes
• Scaling means hiring more people, not working smarter

Our vision for Anyway

We built Anyway to be the operating system for creator-led growth. It's not just another tool in your stack — it's the platform that connects brands to distribution and virality.

At its core, Anyway uses AI to automate the tedious parts of creator marketing while giving you unprecedented visibility into what's actually working. Our agents handle discovery, outreach optimization, and performance analysis — so your team can focus on strategy and relationships.

What's next

We're just getting started. Our roadmap includes deeper platform integrations, more sophisticated AI agents, and tools that will make creator marketing as measurable and optimizable as performance marketing.

If you're a brand looking to scale creator partnerships, we'd love to show you what Anyway can do. The future of marketing is creator-led, and we're building the infrastructure to make it happen.